Guild Guitars has released a very cool video documenting their custom shop...

“The Guild Custom Shop represents the very finest in pure Guild craftsmanship and well over half a century of heritage as a premier U.S. guitar maker. From the picturesque and pastoral environs of Guild’s traditional New England home to the peerless skills of its luthiers, and from the elegance and sonic range of its instruments to its reverent dedication to old-world guitar craft, the Guild Custom Shop presents the best of Guild’s best for the world’s most discerning guitarists.”

“The tone, look and playability of Guild Custom Shop guitars are as beautiful as their birthplace and as rich as the region’s history. The U.S. Northeast has long been one of the world’s greatest acoustic guitar-making centers, with a wealth of fine native tone woods and traditions of handmade guitar craft. Guild was founded there in 1953, in New York; later moving to New Jersey and then Rhode Island.”

“The Guild Custom Shop resides in a wonderful centuries-old brickwork mill in New Hartford, Conn., on the banks of the Farmington River amid beautiful Northeastern woods. There, Guild’s most talented luthiers take great pride in crafting the finest Guild guitars ever offered. Through their devoted passion to building the highest-quality guitars possible, Guild Custom Shop instruments themselves seem imbued with the area’s beauty and history, and with 60 years of Guild tradition and acclaim.”

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