A Strat is born - in four minutes!
Minus the actual tree being planted, grown and cut down, all the steps in the process are here, giving viewers a good idea of how many many sets of hands are laid on a guitar as it's assembled (answer: plenty).
And if it's a bespoke Fender you're after, then visit Fender's brand new online American Design Experience, and check out our video visit to the Fender Visitor Center and the Fender American Design Experience to see where the magic happens.
It's the stuff dreams are made of, where visitors can choose bodies, necks and components and have the guitar or bass of their dreams built. (The video is equally fast-paced, but it takes about a month for your guitar to be delivered.)
For more information visit the official Fender website.