Spotify Releases Study on Music Listening Habits at Work...
Courtesy of Harley Brown, Billboard.com New York | April 14, 2014 1:15 PM EDT
On April 10, Spotify posted on their website that they had partnered with research consultant Dr. Anneli Haake to study how people at work listen to music. The music streaming service published some of the results on their blog, but provided more detailed numbers to Billboard.
Overall, they found that about two-thirds (61%) of the people they surveyed listened to something at their desks, and that it made them happier and more productive.
Of those surveyed, 36% said music helped them through the day, specifically the hours of 9 to 11am, 11am to 1pm, and 2-4pm, when an average of 15% said they were most likely to listen to music. 20% said music alleviated job boredom, and 16% used music as a way to drown out "annoying" co-workers (whose music tastes, 10% admitted, they judged; however, 9% also worried their own music tastes were being judged - so who's judging whom?).
The results also showed 34% of these motivated yet somewhat bored, slightly judgmental listeners gravitated to pop and chart-toppers, closely followed by 29% who preferred rock and 22% who play indie. The artists most-listened to?
■ Adele (16%),
■ Arctic Monkeys (14%),
■ Rihanna and Mumford and Sons (13%),
■ and Beyonce, Bruno Mars, and Katy Perry (12%).
Spotify made a playlist based on results, which you can find below.
In other Spotify-related news, the streaming service recently announced plans to bundle with Sprint, the No. 3 mobile carrier in the U.S., for an on-demand streaming service package similar to ATandT's deal with Beats Music; such a deal would also one more important step in Spotify's run-up to a much-expected IPO, which many believe will happen later this year.